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Anyone running a small business knows you have to invest in marketing to bring in new business, but with a limited budget every dollar has to count. No one understands this better than iNET Web. It’s precisely why we advocate investing your marketing dollars in the one thing proven to deliver consistent results: Search Engine Optimization (SEO).
Whether you have a website currently or are looking into getting one, iNET Web can help. Our commitment to creating profit-generating websites for our clients is unmatched, and we treat every dollar of your marketing budget as though it were our own. Ultimately, your success is our success. So we’re very committed to making you as successful as possible.
Talk to any web development agencies in the Milwaukee area and you’re likely to get a pitch for Pay per Click (PPC) and social media management. Not at iNET Web. In fact, we strongly advise you to NOT put any of your marketing budget into PPC or social media. Here’s why:
While it’s true PPC will get you to the top of search engine results pages right away, it only lasts as long as you’re footing the bill for PPC. Unfortunately, those bills can get quite expensive and there’s often little in the way of new business leads to justify the expense.
Another problem with PPC: Because PPC website listings are prefaced with the word “Ad,” consumers are instantly leery of them. Most realize the “Ad” websites have paid their way to the first page of search engine results, and they’ll skip past them to get to the websites that actually earned their place there.
Typically, small businesses get fed up with PPC and cancel their contract. Which brings us to the other problem with PPC: Once you stop it, your website instantly disappears from the first page of search engine results. You’re left with absolutely nothing to show for all the money you poured into PPC. This is when it really sinks in for most businesses that they would have been much better off investing in SEO.
As for social media, it’s fine if you want to dabble with it in your spare time, but don’t pay some “agency” to handle your social media presence. It won’t do a thing to bring you new business. Just think about it: When you need a handyman for something around the house, do you look on Facebook or Twitter? No. You do an online search.
What you need is a website that gets your business on the first page of search engine results for all the keywords most commonly associated with the services you offer. And that’s just what SEO does. It helps your business rise to the top when someone is looking for a business like yours.
Unlike PPC, your investment in SEO doesn’t disappear if you cancel your monthly SEO contract. Everything done on your website stays where it is and continues to help draw in new prospects. And unlike social media, people will find your website when they look online for the types of products/services you offer.
iNET Web has helped hundreds of small businesses in Ozaukee County and the North Milwaukee region grow and expand by integrating search engine optimization throughout their websites. No one in this market knows SEO like iNET, and no one is as committed to your success. Why? Because we only succeed when you succeed.
Although a website is clearly the best use of your marketing budget, you’ll inevitably need a brochure or new business cards, or maybe even a video at some point. When you do, it only makes sense to have the same people who developed your online brand carry it through to whatever other needs you have.
Marketing Services Offered by iNET Web:
iNET Web offers a free initial consultation to prospective clients. It’s a great opportunity to pick our brains and learn more about how we work and what we would propose for your business. There's no obligation whatsoever.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.