The Cap Connection

Purveyors of truck caps, bed liners and other truck accessories, this Waukesha-based business has been a longtime client of iNET Web.

Waukesha truck accessory dealer's business grows with website design and development from iNET
Click the links below to learn all about the unparalleled web marketing services that provided The Cap Connection

is packed full of excellence:


Truck owners often notice what their truck needs while they’re on the road. By making the Cap Connection website responsive, iNET made it easier for truck owners to search from mobile devices for the products they need.


The Cap Connection sells a lot of very specific vehicles parts and products. iNET SEO makes it easy for online searchers to find the product they want for sale on Cap Connection website.


iNET copywriters have written everything on the Cap Connection website to draw in new customers in search of truck and car parts.

Custom Programming

iNET programmers created pop-out features which appear throughout the site showing business hours, the store location, and a link to their phone number. There’s an interactive map on the home page for anyone looking to stop in and shop.

"We have had a website for about 12 years. We saw very moderate results and knew we were having to drive traffic to our site via advertising, etc. Since our site was redone by iNET, more and more customers find us via search engine. We consistently come up in the top listings for the services we provide. I would not hesitate to recommend this company to anyone (except my competitors) for a remake of a website."

Rated 5.0 out of 5.0 By dodgetruk, The Cap Connection

Milwaukee web marketing for The Cap ConnectionMilwaukee web marketing for The Cap Connection

The Cap Connection

The Cap Connection sells and installs truck caps, bed liners, lighting, step boards and dozens of other truck accessories. If you’re into trucks, The Cap Connection is your kind of place.

Website Dilemma:

The Cap Connection had a website built by iNET over a decade ago. Realizing web design and development had evolved dramatically over the years, they asked us to re-do their website with a mobile responsive design, which would enable it be viewed on smartphones and other mobile devices.

Technology Implemented:

Mobile responsive design - Search engine optimization – Layout and Graphic Design – Programming –Content Management System – HTML –CSS – jQuery


With a redesigned website incorporating mobile responsive design, The Cap Connection is getting more web traffic, more inquiries and more sales than ever before.

Creative Genius Marketing® -

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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