The Cap Connection

Purveyors of truck caps, bed liners and other truck accessories, this Waukesha-based business has been a longtime client of iNET Web.

Waukesha truck accessory dealer's business grows with website design and development from iNET
Click the links above to learn all about the unparalleled web marketing services that provided The Cap Connection

Milwaukee web marketing for The Cap ConnectionMilwaukee web marketing for The Cap Connection

The Cap Connection

The Cap Connection sells and installs truck caps, bed liners, lighting, step boards and dozens of other truck accessories. If you’re into trucks, The Cap Connection is your kind of place.

Website Dilemma:

The Cap Connection had a website built by iNET over a decade ago. Realizing web design and development had evolved dramatically over the years, they asked us to re-do their website with a mobile responsive design, which would enable it be viewed on smartphones and other mobile devices.

Technology Implemented:

Mobile responsive design - Search engine optimization – Layout and Graphic Design – Programming –Content Management System – HTML –CSS – jQuery


With a redesigned website incorporating mobile responsive design, The Cap Connection is getting more web traffic, more inquiries and more sales than ever before.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.