This business specializes in duct cleaning, overhead highlight cleaning and industrial vacuuming. When their website needed to be cleaned up, they came to iNET Web.
Based in Brookfield, Air Quality Controllers specializes in both residential and commercial air duct cleaning, as well as cleaning of those hard-to-reach overhead spaces in industrial facilities.
Air Quality Controllers first came to iNET in 2013 for a total re-do of an existing website. Besides wanting a better looking, better working website, they wanted to separate their residential services from their commercial services and tasked us to get their new site to the top of search engine rankings for overhead cleaning and industrial cleaning services. Then, in 2017, they came back to iNET for a mobile responsive conversion.
Search engine optimization – Layout and Graphic Design – Mobile Responsive Design – Programming – Creative Genius Branding & Copywriting – Content Management System – HTML –CSS – jQuery
iNET Web designed and built a professional looking website fully search engine optimized for their services—with an emphasis on their overhead and industrial cleaning services. Since the site launched, they’ve steadily climbed in search engine results pages for all their services.
In 2017, we transitioned their website to a mobile responsive design so it displays perfectly on cell phones and tablets—enabling them to target the ever-growing numbers of prospective clients using mobile devices to access their website.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.