The Krausko brand is known throughout the world of high school, college, and pro football for their quality training equipment. When they decided to start selling online with an ecommerce site, they turned to iNET Web developers for a game changing website. 

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Krausko - Web Marketing for Ecommerce Football Equipment

Krausko manufactures and sells blocking pads, tackling machines, and combine strength training equipment for amateur and professional football teams. Krausko believes in one simple football philosophy: “Train Right. Win More.” When they started to sell their football equipment online, they had to have the right website in order to sell more. The new website also had to showcase football drills & demos to create a great resource for players of every skill level.  

Website Dilemmas

All of the products sold by Krausko are highly specialized, so the ecommerce website had to reach the right audience to be worthwhile. While most of the equipment is specialized for football, the products can be used in a variety of other sports and professional fields.

Along with requiring ecommerce capabilities, Krausko wanted to showcase their football drills & demos. Using 360 degree videos on the product pages and the filtering to help display the different uses of their products for coaches and managers who need to see each piece of equipment in action before buying them on ecommerce sites.

Technology Implemented

Search Engine Optimization - Content Management - Web Design - Video Gallery


Tackling this website was no problem for iNET. Krausko’s new ecommerce website makes shopping for training equipment easier than ever for football coaches. The overall design being modern and fun to navigate and explore. Products are divided between general football equipment and strength & fitness training tools.

Next, the ecommerce elements make the checkout process incredibly efficient. Busy managers can make purchases while still on the field.

Finally, the new video feature on the Drills & Demos page filters videos by category and products. It is incredibly easy for coaches to find the right training video for their players and see Krausko equipment in action. The result is an attractive, user-friendly and audience-driven treasure trove of information about the training equipment and how to use them. As a byproduct, the increase of videos keep users coming back to the site for more and more. Search engines then rank the pages higher leading to more traffic to the site.

Let iNET Web intercept your competition’s web traffic leads. Contact iNET Web to create an ecommerce website for your business.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.