A top manufacturer of anatomically correct medical manikins, TruCorp needed a great website to share their products with medical facilities around the world.

Worldwide supplier of Professional Grade Intubation Manikins
Click the links below to learn all about the unparalleled web marketing services that provided TruCorp

is packed full of excellence:


Medical manikins go through a lot. If one is ever destroyed at a training site, TruCorp’s responsive site allows replacements to be bought on the go.


What is the difference between a “manikin” and a “mannequin”? The first is meant for medical training while the latter is used for displaying clothes. iNET SEO used medical keywords to differentiate TruCorp’s products from retail mannequins to get the right clients onto their website.


While manikins are used for medical training, the buyers are often administrators for hospitals with no medical experience themselves. Our copywriters struck the right balance between using medical and layman’s terms for convenient shopping.

Custom Programming

iNET developed an ecommerce site for TruCorp’s many products. Shoppers can filter options by type or procedure.

Milwaukee web marketing for TruCorpMilwaukee web marketing for TruCorp

Creative Genius Marketing® -

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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