The Wool Bed Company

Does wool bedding make you think of huge piles of money? Maybe it should. iNET Creative Genius put the site at the top of free search engines, and the business saw 150% growth every year for 4 consecutive years.

iNET in Waukesha takes care of all aspects of advertising and marketing, so businesses can sleep at night
Click the links above to learn all about the unparalleled web marketing services that provided The Wool Bed Company

Custom Wool Bedding Ecommerce SiteCustom Wool Bedding Ecommerce Site

The Wool Bed Company

Located in the rolling hills of central Wisconsin, The Wool Bed Company is dedicated to producing the finest, all-natural wool and cotton bedding products. Of course, it doesn’t hurt to be situated on a 35-acre sheep farm!

Website Dilemma

This client had a dream and a vision, but no web presence at all. She needed the site to not only tell her story and showcase the company’s products, but to also allow customers to purchase those products directly on the site. 

Technology Implemented

Layout Design – HTML – Search Engine Optimization – Flash – ecommerce – Content Management System


iNET built a visually appealing website to thoroughly explain the benefits of the all-natural bedding products made by The Wool Bed Company. Secure online ordering of their products makes it easy to convert prospects into customers. The scope of iNET’s work has expanded from the initial website to monthly SEO work, regular updates for special sales, and a radio campaign—all of which are generating impressive results. With wool bedding and an iNET website, this client sleeps very well at night.

Sleep better at night knowing iNET's web designers are making your business more profitable.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.