Eye Boutique

A spin-off of a Wisconsin-based eyeglass and eye exams chain, Eye Boutique came to iNET for help establishing their brand in the northern Illinois area.

iNET provides eye catching design with easy website navigation for businesses
Click the links below to learn all about the unparalleled web marketing services that provided Eye Boutique

eyeboutique.com

is packed full of excellence:

Responsive

iNET made the Eye Boutique website responsive so smartphone users can easily find which of the 7 locations is nearest to them.

SEO

There is a lot of competition for optometrists and eyeglass retailers. SEO helps Eye Boutique stand out from the crowd by showcasing their many brands, styles, and multiple locations.

Copyrighting

With 7 different vision centers, it’s important for copywriting to differentiate each store. Copywriting from iNET SEO experts personalizes the content for each location.

Custom Programming

Eye Boutique has 7 locations and needed customized pages for each store.

Branding

Site branding for Eye Boutique was very important. Each of the 7 location pages needed to match the overall company brand.

Milwaukee web marketing for EyeBoutique Milwaukee web marketing for EyeBoutique

Eye Boutique

Based in the Chicago area, Eye Boutique specializes in fashion eyewear from both the top name designers in the industry and their own affordably priced in-house line. They also provide eye exams at each of their retail locations.

Website Dilemmas

Eye Boutique needed a website to reflect the upscale, yet affordable, quality of the eyewear lines they carry. They also needed a website that would get them found in the highly competitive Chicago market. iNET delivered with a clean, contemporary website infused with profit-generating SEO.

Technology Implemented

Logo Design – Graphic Design –Creative Genius Branding & Copywriting– eCommerce -- Search Engine Optimization – Mobile Responsive Design -- CSS – JavaScript – HTML – jQuery – Content Management System

Outcome

With iNET Web’s well-researched and seamlessly implemented Search Engine Optimization, Eye Boutique has been steadily climbing in search engine results pages since the website’s launch. A virtual try-on feature enables shoppers to get an idea what a pair of glasses will look like on them, customers can schedule appointments online, and ecommerce capabilities allow customers to order contact lenses and purchase frames online.

CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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