DHA Madison

Madison Dental office uses internet marketing to draw in new customers, thanks to the team at iNET-Web.


Waukesha-based iNET provides quality web development, radio, and SEO services for any business
Click the links below to learn all about the unparalleled web marketing services that provided DHA Madison


is packed full of excellence:


Making dentist appointments is easy with the DHA Madison website. iNET-Web used mobile responsive design to allow the site to work perfectly on everything from desktop computers to mobile devices.


iNET-Web copywriters balanced a friendly, conversational tone with information that conveys the knowledge and professionalism of Dental Health Associates' dentists.

Custom Programming

The DHA Madison website was coded from scratch for a unique look and maximum versatility.

Logo Design

A great business deserves a great logo. iNET designers created an instantly recognizable logo for DHA Madison. With its silhouetted illustration of child picking an apple out of a tree, the logo is unique and professional.

Dental Health Associates

In 1969, five dentists united to establish Dental Health Associates of Madison. With a shared goal of providing the highest quality of patient care through collaboration and peer review, Dental Health has been wowing patients in the Madison ever since. Today, they are one of the largest dental services in Madison, employing 25 doctors across 200 locations. Wherever Madison’s residents need medical care, Dental Health Associates of Madison is there.

Website Dilemmas              

One company with one vision and 25 locations makes centralized marketing communication a challenge. Dental Health Associates needed a plan to open a dialogue with prospective patients from all walks of life. Trouble is, their administrators were so busy expanding locations and hiring top notch doctors they didn’t even realize how flawed their online contact form was. Even when messages got through, they often weren't seen. They contacted the web marketing gurus of iNET Web to rebrand their practice and transfer their glitch-prone site to a more user-friendly content management system.  

Technology Implemented

Search Engine Optimization – Content Management- Web Design- Contact Form Creation


Content management errors stymied Dental Health’s original website. iNET Web initiated its proprietary Genesis content management system. Genesis streamlined the laborious process of updating web content in HTML and sorting through patient contact request forms. With its intuitive interface, Genesis gave Dental Health Associates' doctors and administrators easy access to all web contact forms.

At the same time, iNET Web’s search engine optimization specialists launched ongoing SEO designed to keep Dental Health on the top of Google results pages for commonly searched keywords. The result? A collective of brilliant Madison area dentists finally got the marketing they deserved.   

Does your SEO or content management need its bi-annual checkup? Contact iNET Web now.
Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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