Flawless Flooring

All flooring companies are pretty much the same, right? Wrong! And when it comes to setting businesses apart from the competition, no one does it better than iNET Web.

Website design for quality installation, refinishing and repair in SE Wisconsin
Click the links below to learn all about the unparalleled web marketing services that provided Flawless Flooring


is packed full of excellence:


A mobile responsive design enables FlawlessFlooring.com to display perfectly on the smart phones and tablets prospective customers are increasingly using to search online.


A great looking website from iNET Web is a great start, but search engine optimization by iNET Web is what gets Flawless Flooring off the ground floor and on top of search engine results pages.


Like Flawless Flooring, iNET Web copywriters are masters of their craft who live to nail down content as flawless as the floors this business installs.

Custom Programming

Unlike template-based websites, every iNET website is custom built from the ground up for a totally unique look. With custom coding, we can build unique features like an interactive jobs map that shows nearby homes with a Flawless Floor. Plus, every word and image on the site can be scanned by search engines for maximum SEO value.

Milwaukee web design and development for Flawless FlooringMilwaukee web design and development for Flawless Flooring

Flawless Flooring

After years of mastering his craft at another flooring company, Dave Braunsdorf opened Flawless Flooring in 2001 with little more than a commitment to providing southeast Wisconsin homeowners and businesses with high-quality flooring. Today, Flawless Flooring is one of the few Wisconsin flooring businesses that not only sells flooring, but also installs, refinishes, and does custom flooring work entirely with their own employees.

Website Dilemma

There are literally hundreds upon hundreds of flooring companies in southeast Wisconsin, and the competition for business is intense. Before coming to iNET, Flawless Flooring had a generic, template-based website that wasn’t doing anything to bring them new business. The site had only a few high-res photos, some basic descriptions of their products and services, and virtually no SEO. They came to iNET for a complete re-do of their website to better reflect their niche and to boost their online visibility for the keywords prospective customers use when searching online for flooring.

Technology Implemented

Layout and design – Search Engine Optimization –  Responsive Design -- Creative Genius Branding & Copywriting – Content Management System – HTML –CSS – jQuery –HTML


The new Flawless Flooring website is full of high-res images that showcase the craftsmanship Dave and his crew put into every job. Content on the site explains how Flawless Flooring only uses their own experienced crew for flooring work, not subcontractors. The new site also has an interactive map of locations throughout Wisconsin where they’ve installed flooring, so prospective customers can see if any of their neighbors or friends have a floor installed by Flawless Flooring. There’s also an online estimate form for requesting a quick estimate without the need to have someone come to your home.  Flawless Flooring was so “floored” by the work iNET did on their website, they’ve hired us to produce radio ads and photograph their showroom.


Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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