Click the links below to learn all about the unparalleled web marketing services that provided WICOPS


is packed full of excellence:


A clear mobile experience is paramount to retaining users in 2023. iNET designed and developed the WI COPS website to work on desktop, tablet, and mobile devices, making it easy for the organization to provide an impact to visitors of all kinds.


WI COPS needed to have keyword-optimized homepage content and meta titles to further attract support from users in the SERPs. iNET’s SEO team did just that, combining keywords with the mission to maximize the website’s rankings in organic search.


Homepage copy can make or break a website. Thankfully for WI COPS, iNET’s creative genius copywriting team whipped up effective content that showcases the WI COPS mission and leads users to get involved in what they can.




Custom Programming

A key component of the new WI COPS website was to have a database of fallen heroes imported and featured on the website. iNET’s programming and dev team made this happen, featuring the heroes in the most prominent areas of the website. The iNET creative team developed the overall website to align and build upon the WI COPS brand, displaying what it truly means to support, honor, and remember those killed in the line of duty.

Milwaukee web marketing for WICOPSMilwaukee web marketing for WICOPS

WI Cops

The Wisconsin Chapter of Concerns of Police Survivors, a non-profit known as WI Cops, has been providing assistance in rebuilding the shattered lives of surviving families and co-workers of law enforcement officers killed in the line of duty since 1984. After coming to iNET looking for a modern website to further support this cause, we didn’t hesitate to get started.

Website Dilemma

WI COPS came to iNET looking for a modernized website and a way to feature the vast line of heroes lost in the line of duty. The website needed to make it easier for WI COPS to receive financial donations, showcase the team and mission, and provide a calendar of upcoming events. Knowing the deep importance of this cause, we knew we’d leave nothing on the table with design, content, and programming alike.

Technology Implemented

Layout and design – Search Engine Optimization – Responsive Design – Creative Genius Copywriting – Content Management System – HTML – CSS – jQuery


The new website now speaks to the mission of WI COPS to support, honor, and remember fallen law enforcement. With an American law enforcement flag displayed proudly on the homepage, visitors now feel an instant connection upon landing on the website. And it’s now easier than ever for WI COPS to attract, retain, and receive financial and volunteer support thanks to their new website by iNET.

Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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