Star Automation

Star Automation designs and builds sophisticated robotics for injection molding operations. When it came to designing and building a sophisticated website, though, they knew they needed help. That’s where iNET Web came in.

Milwaukee businesses in niche industries benefit from iNET's web design and online marketing
Click the links below to learn all about the unparalleled web marketing services that provided Star Automation

is packed full of excellence:


All iNET-Web websites are built with a mobile responsive design so they display perfectly on cell phones, tablets and other mobile devices. No matter what your prospective customers are using to search online, a website built by iNET-Web will work flawlessly.


Every business needs their website to rank highly on search engine results pages. iNET’s Search Engine Optimization specialists research the words and phrases your prospects use when searching online to develop strategies that get your website to the top of search engine results pages.


iNET Web copywriters took the technical gobbledygook of robotics technology and transformed it into content that’s clear, concise and, for the most part, easily understood. A judicious use of the keywords and phrases used by prospective customers ensures the site will rank highly for those terms.

Custom Programming

It’s all too common today for web development agencies to use pre-fab templates when building websites for their clients. iNET-Web proudly bucks this trend. Every website we create is custom built from the ground up for a superior user experience and glitch-free operation.

National Ecommerce Site by iNETNational Ecommerce Site by iNET

Star Automation

Based in Menomonee Falls, Star Automation is a wholly-owned subsidiary of the Japanese company Star Seiki Ltd. and serves as their North American production and sales base. Star Automation specializes in servo robots for injection molding operations. True to their commitment to superior customer support, Star Automation trains every client on the use of their robot and is always available for assistance when needed.

Website Dilemmas

Star Automation had a bare-bones website before coming to iNET-Web. There was virtually no effort made in terms of graphic design, no thought given to search engine optimization, and as you might imagine, they had virtually no presence on the web. Star Automation came to iNET when it became apparent they needed a website that could compete with their competitors, who all had far more sophisticated websites.   

Technology Implemented

Layout & Graphic Design – Copywriting – Search Engine Optimization – Photography & Video – Content Management System – HTML – CSS – JQuery


While iNET Web designers created a unique, contemporary look that integrates the turquoise color of Star’s logo (along with a complementary color palette), iNET’s SEO specialists did extensive keyword research and analyzed current search traffic patterns to guide their content development on Star Automation’s product line. With ongoing SEO work in the pipeline, Star Automation will easily dominate search engine results pages for their robotic technologies.

Contact our Milwaukee design and development team to get your business to the top of search engines.


Creative Genius Marketing® -

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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