Hartlaub Plumbing, Heating, Cooling & Electric

Hartlaub Plumbing needed our help to build a new website that properly represented their brand. With iNET, Hartlaub has been able to wipe the floor with the competition and create a name for themselves in the plumbing and HVAC industry.

iNET in Waukesha takes care of all aspects of advertising and marketing for Waukesha HVAC company
Click the links below to learn all about the unparalleled web marketing services that provided Hartlaub


is packed full of excellence:


A majority of internet users search for local businesses on their smartphones or tablets. With Hartlaub’s responsive site design, customers can easily access plumbing and HVAC info while on the go.


iNET’s SEO strategists employ comprehensive keyword research to help Hartlaub rank #1 on Google search engine results pages. 


Writing content for websites is more than just cut-and-dry info being spouted out without a thought. iNET’s copywriters develop interesting and informative copy optimized for search engines. 


The homepage of the Hartlaub site features a green screen video of Mike Hartlaub himself talking about the plumbing and HVAC services his company offers throughout the southeast Wisconsin area.

Custom Programming

The programmers at iNET never use template designs for our websites. We only build custom websites for our valued clients. 


The Hartlaub brand lets the whole world know how much they love their customers.


iNET's Creative Geniuses have produced radio ads for Hartlaub Plumbing that are broadcast all over the southeast Wisconsin area

Milwaukee web marketing for Hartlaub Plumbing, Heating, Cooling and Electric CompanyMilwaukee web marketing for Hartlaub Plumbing, Heating, Cooling and Electric Company

Hartlaub Plumbing

Hartlaub Plumbing, Heating, Cooling & Electric is a leading New Berlin plumbing and HVAC company. When they needed a new website, they came to the leading web developers in Wisconsin -- iNET Web.

Website Dilemma

Hartlaub’s old site was handled by another SEO company that claimed to specialize in websites for the HVAC industry. While that may sound good for a company like Hartlaub, their version of SEO marketing was to saturate the site with irrelevant content in an attempt to build domain authority. The result was a convoluted website full of spammy content that was doing nothing to increase business. Needless to say, Hartlaub wanted a fresh start with an SEO company that delivered real results.

Technology Implemented

Copywriting – Search Engine Optimization – Responsive Design – HTML – CSS – Green Screen Video 

Website Outcome

iNET built a custom website for Hartlaub that had an immediate effect, bringing in a huge influx of new customers from the southeast Wisconsin area within the first few weeks of the site going live. Hartlaub’s presence on Google has grown exponentially as well, largely due to a unique review module that encourages customers to leave reviews for Hartlaub on Google. Many satisfied customers have told their stories in glowing 5-star reviews on Hartlaub’s Google listing, allowing their business grow even more than it would through the website alone. 

The professionals at iNET Web are dedicated to helping your business make more money in the long run. Just like with Hartlaub, we can help you build your business’s reputation by sharing positive customer experiences and expanding your website’s domain authority. 

Contact the Creative Geniuses at iNET today to become our next success story.
Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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