When this event tent rental business was looking to own the market in southeast Wisconsin, they looked to iNET Web for a total re-do of their website.
With locations in Brookfield and Madison, this business rents event tents, tables, chairs, dance floors, stages and everything else you need host a wedding, concert, graduation party, or other event.
Before coming to iNET, Brookfield Party Rental had a bland, 3-page website that didn’t communicate the full scope of their capabilities. Worse yet, it did nothing to bring in new business. They came to iNET-Web for a complete makeover and an e-commerce platform for their rental items.
Creative Genius Branding & Copywriting – Layout and design – Search engine optimization – eCommerce – Content Management System – HTML –CSS – jQuery –HTML
iNET-Web created a fresh look for Brookfield Party Rental, branding them as the party rental store for southest Wisconsin. With search engine optimized content, the site is generating so many online and over-the-phone inquiries they had to hire a chat window service provider to help handle the volume. Sidenote: iNET-Web created such engaging content that a local Milwaukee competitor plagiarized over 20 pages of it on their website.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.