Capital Heating & Cooling

Local HVAC companies need an impressive online presence, too! Capital Heating & Cooling knew to call in the experts at iNET when they needed a custom website, content, SEO strategy, logo and radio ads to turn their competitors to dust.

iNET’s expertise in internet marketing and radio advertising benefits Milwaukee area businesses
Click the links above to learn all about the unparalleled web marketing services that provided Capital Heating & Cooling

Capital Heating and Cooling

Capital Heating & Cooling is a New Berlin-based residential and commercial HVAC service serving the greater Milwaukee and Racine areas. In addition to servicing HVAC equipment, they sell and install new equipment. With 24/7 emergency service and a 100% satisfaction guarantee on all their work, Capital Heating & Cooling is a trusted Milwaukee company.

Website dilemma

Capital Heating & Cooling had a Wordpress template website that was taking up a lot of their time and delivering little revenue in return. With no search engine optimization, it wasn’t showing up in the results page when prospective customers searched for a local HVAC company. If anyone could turn up the heat on Capital's internet presence, iNET could.

Technology implemented

Layout and design – Logo development – HTML – CSS – Flash – Search Engine Optimization – Video Production – Radio Production


iNET migrated the existing content from Capital’s old website into a new, custom-designed site. We expanded and optimized it so search engines would notice it. iNET Web's in-house video production crew also recorded introductory videos of every employee so potential customers could see who they were dealing with. Capital wisely signed on with iNET for ongoing Search Engine Optimization work, and we produced a targeted radio campaign. As the site has grown in size and awareness of the business increases, so have the leads Capital enjoys every month!

See the power of profit-generating websites for yourself. Contact iNET Web today.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.