Connect & Simplify

Connect & Simplify strives to assist businesses with workforce management, which can be done all on one platform. This benefits company stands out among its competition, has risen in search results and is available for businesses just about anywhere. Everyone knows about outsourcing payroll, time labor management and human resources, but Connect & Simplify INSOURCES with a team of professionals who are at your side every step of the way. 

Human Capital Management and payroll software from Connect and Simplify
Click the links below to learn all about the unparalleled web marketing services that provided Connect and Simplify

is packed full of excellence:


Mobile devices are becoming the main source of accessing websites, articles and media than ever before. iNET made sure that Connect & Simplify’s new website would be 100% accessible on every device with a fantastic user experience. 


What people are searching for is taken into consideration with every client that comes to iNET. An effective SEO strategy helps Connect & Simplify rank in search engines to bring in any company that needs their human capital management assistance. 


Being able to understand what a company is all about through copy on a website is key to bringing in more clientele. If your website is vague or uses jargon users don’t understand, you might miss out on important business. iNET crafts words, sentences and slogans with the user in mind to catch any newcomer's eye.

Custom Programming

To stand out against your competition, you’re going to want a website that defines who you are, not one that was made with preexisting templates. Every website iNET creates is custom and tailored to the mission and goal of the company.


What can set you apart from other companies are slogans people remember, so when you hear “Insource The Benefit Companies,” you know you're getting a personalized experience from a human capital management company that cares.

Logo Design

Connect & Simplify’s initial logo was bland before iNET took the reigns. The new logo signifies all you’re getting with human capital management from The Benefit Companies including payroll, human resources and time labor management. 


Human capital management is not an easy industry to understand, which is why the radio ads Connect & Simplify recorded with iNET let listeners know exactly what they’re in for.

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Web Marketing and Development for Human Capital Management Company in Brookfield

Connect & Simplify specializes in payroll services, HR consulting, worker's compensation, benefits, retirement, financial planning and business insurance. They were searching for a redesign of their existing website and were interested in the benefits of search engine optimization.

Website Dilemmas

Before the website redesign, Connect & Simplify's site was not generating the number of profits they were expecting. A lack of search engine optimization caused their site to be surpassed by optimized websites. The numerous services provided by Connect & Simplify were not organized effectively and caused a lack of clarity for users. Aesthetically, the old website was cumbersome and lacked the finesse needed for modern web designs.

Technology Implemented

Search Engine Optimization – Mobile Responsive Design- Logo Design - Copywriting - Radio


A custom-developed website from iNET ensures that Connect and Simplify will enjoy the qualified leads and contact forms their re-developed website generates.  

Contact iNET Web in Waukesha to build a custom website and advertise your services to the area.
Creative Genius Marketing® -

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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