When this electrical company needed a new website, iNET Web delivered a professional re-design with a high-voltage infusion of SEO.
In business for over 35 years, New Berlin based NSI Electric is a family-owned business handling everything from basic wiring to complex data-com network installations. NSI provides electrical solutions for residential, commercial and industrial properties throughout all of southeast Wisconsin.
NSI Electric had a website built by iNET in 2015. While the site had served them well, their business had grown since then and web technology had evolved. So, in 2018 they came back to iNET for a redesign of their site and a mobile responsive conversion—which would allow their site to display perfectly on mobile devices.
Search Engine Optimization – Layout and design – Responsive Design -- Creative Genius Branding & Copywriting –Content Management System – HTML –CSS – jQuery –HTML
The revamped NSI Electric website looks great, and thanks to the mobile responsive design it looks as great on cell phones and tablets as it does on desktop computers. iNET’s SEO work on the site is paying off with the site rising on search engine results pages for the keywords most commonly searched online by prospective clients.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.