JEL Manufacturing

iNET crafts websites and marketing strategies for every avenue of family owned business
Click the links below to learn all about the unparalleled web marketing services that provided JEL Manufacturing

is packed full of excellence:


A responsive website design ensures that customers looking at the site on their phones or tablets get the same user experience a desktop gets.


SEO work on the JEL Concrete Plants website includes meta titles, titles tags and alt titles--all done to improve the website’s rankings in search engines like Google and Bing.


iNET copywriters had to fill the new JEL website with brand new content. The writing on each page was designed to maximize keyword search potential.


On the Home page a video shows precast and ready mix batch plants in action. The video elements of the site add to the overall brand design.

Custom Programming

The website includes a custom programmed ROI calculator to help potential customers determine how long it will take for an equipment purchase to pay off.

iNET website review by Matthew Gladen of JEL Manufacturing
Matthew Gladen President See all Reviews

"The guys at iNET have been great to work with. They worked with us through MULTIPLE revisions of our sites before we were satisfied. Now that our site is live, our web activity is better than ever and we have completely discontinued all the pay per click we were previously doing. Nothing but good things to say! Keep up the great work."

- Matthew Gladen, JEL Manufacturing

Milwaukee web marketing for The Sign Group Milwaukee web marketing for The Sign Group

JEL Concrete Plants specializes in affordably priced, US-made ready mix, precast and central mix concrete plants. They also provide equipment for bulk material handling, storage and conveying, as well as control systems for concrete plants.

Website Dilemmas

JEL had a bare-bones website before coming to Inet. Realizing their website looked amateurish and was doing nothing to bring in new leads, they realized they needed a complete redo. After interviewing several Milwaukee web development firms, they hired iNET Web.

Technology Implemented

Graphic Design – Creative Genius Branding – Copywriting – Search Engine Optimization – Mobile Responsive Design – CSS – HTML – Content Management System


The new JEL Concrete Plants website positions them as a serious contender for any concrete plant’s business. With a clean, modern look and a compelling story to tell about their custom build capabilities, the new website began bringing them qualified leads within just a month of going live.

For the best mix of web marketing strategies, contact iNET Web.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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