Chema Technology

A leader in the niche world of the rotogravure industry, Chema Technologies turned to iNET Web to get their story out on the internet.

Waukesha area iNET provides quality web development, radio, and SEO services for any business
Click the links below to learn all about the unparalleled web marketing services that provided Chema Technology

is packed full of excellence:


Responsive design makes the website friendly for every screen size.


Everything customers want to know about rotogravure printing from Chema is easily discoverable thanks to search engine optimization.


Easy-to-read copy helps customers find what they’re looking for.

Custom Programming

Custom code separates every bit of content into products and services: just like that.

Milwaukee web marketing for Chema TechnologiesMilwaukee web marketing for Chema Technologies

Chema Technology

Since its founding in 1984, Waukesha-based Chema Technology has been at the forefront of new developments in the rotogravure industry. A leader in the design and manufacture of chemicals and spare parts for plating equipment, Chema Technology occupies a unique niche in the printing and plating world.

Website Dilemma

Chema Technology had a website built by iNET about 10 years ago. Just as technology in the rotogravure industry has evolved over the past 10 years, so too has technology in the web development field. Chema Technology realized their website needed a design update, as well as a mobile responsive conversion so their website could be viewed on mobile devices.

Technology Implemented

Layout and design – Search Engine Optimization –  Responsive Design –  Copywriting – Content Management System – HTML –CSS – jQuery –HTML


iNET Web redesigned the Chema Tech website to give it a more contemporary look. A key component of the redesign was converting the site to a mobile responsive design—which enables the site to display perfectly on cell phones, tablets and other mobile devices. With a new look, a fresh infusion of SEO, and a mobile responsive design, Chema Technology has a website that reflects their industry leadership.

Creative Genius Marketing® -

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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