Fesco Direct

When this custom batching plant business needed a website that would deliver concrete results, they came to the custom, creative genius web developers at iNET Web.

Waukesha iNET website design and development for concrete production equipment supplier
Click the links below to learn all about the unparalleled web marketing services that provided Fesco Direct


is packed full of excellence:


With so many of Fesco’s prospective customers working in the field, a mobile responsive design that displays perfectly on smart phones and tablets is essential.


Search engine optimization is the difference between a website rises to the top of search engine results pages and one that’s buried under tons of internet rubble. That’s the iNET difference.


iNET copywriters pulled on their overalls and rubber work boots, then sat down at their keyboards and let loose a truckload of content to lay the foundation for the new Fesco Direct website.

Custom Programming

Custom, built-from-the-ground-up websites by iNET Web not only load quickly and provide a superior user experience, their search engine-friendly coding enables search engines to scan the images and words on every page for maximum SEO value.

Milwaukee web design and development for Fesco DirectMilwaukee web design and development for Fesco Direct

Fesco Direct

Fesco Direct is a Milwaukee area distributor of concrete batch plants and equipment. They procure equipment from manufacturers across the country, then coordinate the design and installation of custom-built plants through their sister company, JEL Concrete Plants. With competitive pricing and the ability to build exactly what customers need, they are a major player in the industry.

Website Dilemma

Fesco Direct had an outdated website that wasn’t getting them found online by prospective customers. They not only needed a new look to position them as an industry leader, they desperately needed a website that search engines would recognize as a legitimate solution for the queries their target market use in online searches for concrete plant equipment.

Technology Implemented

Layout and design – Search Engine Optimization – Responsive Design – Creative Genius Copywriting –Content Management System – HTML –CSS – jQuery – HTML


One look at the website iNET built for Fesco Direct and prospective customers immediately get a favorable impression of Fesco. The clean, modern look of the site and comprehensive content convey professionalism. Even better, the site has risen to the top of search engine results pages for concrete plant equipment. With ongoing SEO work, Fesco Direct is well positioned to dominate their industry.


Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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