Electronic Specialties

Click the links below to learn all about the unparalleled web marketing services that provided Electronic Specialties


is packed full of excellence:


iNET Web ensured Electronic Specialties' website offers a seamless experience across smartphones, tablets, and desktops. The responsive design guarantees customers can easily browse through their extensive range of electrical testing tools and equipment on desktop and on the go.


Electronic Specialties came to iNET looking to optimize its rather outdated website layout. Our SEO experts mapped out their products, created easily navigable category pages, and wrote high-performing meta content to command the SERPs.


iNET Web copywriters developed clear and concise homepage content to showcase ESI’s full product line in an engaging and informational manner. Both humans and search engines love it.

Custom Programming

Custom-developed websites by iNET are designed to soar high above the competition, leaving generic templates in the dust. When it comes to ESI’s online presence, we refused to settle for anything less than extraordinary. That’s why we programmed their new website to spotlight each and every product, offering clear navigation throughout.

Milwaukee web marketing for Electronic Specialties INCMilwaukee web marketing for Electronic Specialties INC.

Electronic Specialities

Since 1967 Electronics Specialties, Inc. has been helping automotive and industrial technicians diagnose electrical problems faster with specialized testing equipment. For diagnosing circuits, batteries, engines, and other electrical components, no other company has a product line and support team like them.

Website Dilemma

ESI was working with a heavily outdated website and needed a fresh makeover. The old-fashioned site made it hard for some consumers to navigate their wide product catalog. And they knew just who to turn to - iNET Web.

Technology Implemented

Layout and design – Search Engine Optimization – Responsive Design – Creative Genius Copywriting – Content Management System – HTML –CSS – jQuery – HTML


iNET crafted a navigable website for Electronic Specialties, a pioneering electrical tools, and equipment supply company. The homepage provides an intuitive layout, showcasing ESI’s broad category of offerings. The well-organized top navigation layout simplifies product information and its respective categories. With iNET's expertise, ESI stands out as a top source in the electrical testing supplies industry and is ready to showcase its historic brand in the modern area.

Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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