S&T Firewood

When S&T Firewood was looking to ignite their firewood sales, they came to iNET Web for a custom, built-from-the-ground up website.

Click the links below to learn all about the unparalleled web marketing services that provided S&T Firewood


is packed full of excellence:


With web traffic increasingly coming from mobile devices, it was essential for S&T to have a mobile responsive web design that displays properly on smart phones and tablets.


Search engine optimization provides the fuel to propel S&T Firewood’s website to the top of search engine results pages for the keywords their prospective customers use when searching online for firewood.


Clear, concise content by iNET Web copywriters lets prospective customers know not only what S&T Firewood offers, but also why they are the best choice for firewood in southeast Wisconsin.


iNET videographers went on location to shoot a video that showcases the S&T Firewood difference. The shoot included aerial videography via drone and scenes of burning firewood to be used as visual elements on the new website.

Custom Programming

Although S&T’s website is rather basic compared to other websites iNET has built, our custom programming makes it possible to incorporate video footage on the site and an eCommerce-enabled online order form for firewood. Unlike template-based websites websites, S&T Firewood’s site has its own unique look.

Milwaukee web design and development for S&T FirewoodMilwaukee web design and development for S&T Firewood

S&T Firewood

S&T Firewood is a Waterford-based provider of oak, cherry and mixed hardwoods for use in fireplaces, campfires and restaurants that use wood-burning ovens. Their seasoned wood is ideal for long lasting, low-smoke fires, and their campfire wood is certified by the Wisconsin Department of Agriculture, Trade and Consumer Protection so it can be used at any State park campground.

Website Dilemma

Over the years, S&T Firewood had developed a loyal customer base through word of mouth. They knew if they wanted to grow their business, they needed to reach more people—and the best way to do that is with a website. After whittling down their options, they hired iNET Web to get their business online.

Technology Implemented

Layout and design – Search Engine Optimization – Responsive Design – Creative Genius Copywriting – Video Production – Content Management System – HTML –CSS – jQuery – HTML


With a clean design and clear explanations of their firewood options and pricing, the S&T Firewood website positions S&T Firewood as a reliable source of high-quality firewood. The look of the site reflects the rustic nature of their business, and video footage of burning firewood adds visual appeal. With an easy-to-use content management system, S&T can update their site on their own whenever the need arises.

Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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