Burmeister Woodwork

When this Milwaukee area custom millwork needed a website that reflects the craftsmanship of their work, there was only one choice:  iNET Web.

Waukesha iNET website design and development for architectual woodwork company
Click the links below to learn all about the unparalleled web marketing services that provided Burmeister Woodwork


is packed full of excellence:


With so many homeowners and contractors searching online from smart phones, a responsive design that displays perfectly on mobile devices was essential for Burmeister Woodwork.


Word of mouth only goes so far in the 21st century. To ensure their website is found by prospective customers, iNET SEO specialists researched the keywords most used by Burmeister’s target market and dovetailed them into the site’s content and meta data.


iNET copywriters reworked existing content from Burmeister’s old website and developed new content to tell this business’ story in a way that appeals to the upscale market they want to reach.

Custom Programming

Custom, built-from-the-ground-up programming ensures all webpages load quickly and can be scanned by search engines so BurmeisterWoodwork.com rises to the top of search engine results pages.

Logo Design

iNET Web created a new logo that transitions Burmeister’s visual identity from a home-grown operation to the type of modern, high-end millwork business you’d find showcased in Architectural Digest. 

Milwaukee web marketing for Burmeister WoodworkMilwaukee web marketing for Burmeister Woodwork

 Burmeister Woodwork

With a history that goes back to the early 1920s, Burmeister Woodwork has a reputation for high-end woodwork and exceptional customer service. From initial design to installation, Burmeister creates custom cabinetry, doors, stairs, millwork and moldings with a single minded goal: “Impeccable execution of your vision.”


Website Dilemma

Burmeister had an ancient website that wasn’t portraying them as the high-end millwork and carpentry business they are. Photos of their work were small, low-res, and decidedly unprofessional. The site desperately needed a complete overhaul to convey the ingenuity and craftsmanship of their work. They also needed their website to be found online by prospective clients.

Technology Implemented

Layout and design – Search Engine Optimization – Responsive Design – Creative Genius Copywriting –– Content Management System – HTML –CSS – jQuery – HTML


iNET Web designed a slick and stylish site that puts Burmeister’s stunning workmanship front and center with large, high-resolution photos of their work. The new website has the look of a feature spread in Architectural Digest, with every page search engine optimized to bring them new leads from homeowners and businesses looking for custom millwork.

Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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