Orange Shoe Fitness

Orange Shoe Personal Fitness has studios in Wisconsin and Illinois. To draw in more business, Orange Shoe turned to iNET Web for a brand new website.

Wisconsin personal fitness training company succeeds with radio, web development and SEO by iNET Web
Click the links above to learn all about the unparalleled web marketing services that provided Orange Shoe Fitness

Milwaukee web marketing for Orange Shoe FitnessMilwaukee web marketing for Orange Shoe Fitness

Orange Shoe - Web Marketing for a Chicago Personal Trainers

Orange Shoe is a boutique-style personal training studio with locations in Fitchburg, Madison, Brookfield, Chicago. They are continually expanding with new locations. They needed a way to draw in new clients and show how they’re different from a regular gym.

Website Dilemmas

The Orange Shoe site was basic at best, and throughout unmemorable. Their  “You: Improved” branding was used by many other gyms and personal trainers. They needed a better way to stand out, especially with New Year’s resolution signups right around the corner.

Technology Implemented

Search engine optimization – Layout design – Content Management System – HTML – Creative Genius – CSS – jQuery


iNET put the new Orange Shoe website through its paces. “You: Improved.” became “Master your DNA” to better tell the story of how personalized workouts and nutrition plans help individuals meet their health and fitness goals. Just as there is no generic DNA, there are no generic workouts at Orange Shoe.

A fun “What to Expect” page dives even deeper to show what makes Orange Shoe different. A recorded video greets website visitors and shows Orange Shoe personal trainers in action. With the success they're having from the website, they've opted in for iNET-produced radio advertising in the Madison area, too.

Contact iNET Web to start your own website success story.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.