Mahuta Tool

The greater Milwaukee area has many CNC and tool & die making shops. To carve out a niche in this saturated market, Mahuta Tool turned to iNET Web.

Screenshot of Mahuta Tool Corp. website's Home Page designed by iNET-Web.
Click the links above to learn all about the unparalleled web marketing services that provided Mahuta Tool

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Mahuta Tool

Mahuta Tool is a Germantown-based CNC machining and tooling shop specializing in short-run, low volume production. What started as a garage-based business has grown into a full-service machining and tool and die business with clients throughout the US and Canada.

Website Dilemma

Mahuta Tool had a website created by a web developer that supposedly specializes in B2B sites for manufacturing businesses, yet they got much of the information about Mahuta’s business wrong and put photos on the site that made no sense. Mahuta’s entire website was in dire need of a complete makeover.

Technology Implemented

Search engine optimization – Layout and design – Creative Genius Branding & Copywriting – Original Photography—Videography--Programming—Content Management System – HTML –CSS – jQuery –HTML


Since their new website went live, Mahuta Tool is no longer embarrassed to refer potential clients to their website. They finally have a website that looks great, works great, and accurately represents the full scope of their capabilities.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.