Benefit Plan Administration of Wisconsin

When this provider of benefit plan administration and consultation services needed a website that would get their business found online, iNET Web was the obvious choice.

Milwaukee iNET creates profit-generating web and radio marketing for countless businesses
Click the links below to learn all about the unparalleled web marketing services that provided Benefit Plan Administration of Wisconsin

bpalja.com

is packed full of excellence:

Responsive

Mobile responsive websites are accessible across multiple screen sizes and devices. iNET used a responsive design for BPA so clients can access their benefit plans anywhere at any time.

SEO

BPA has multiple offices across the state of Wisconsin and works with various labor and worker unions. iNET SEO makes it easy for members of these groups to find the BPA website and access their services.

Copyrighting

Health funds, pensions, and 401Ks can all be hard to explain when detailing benefits plans. iNET copywriters break down these services into layman’s terms for new site users.

Custom Programming

BPA is a user-based website and needed a design to reflect that. iNET programmers made sure the website is easy to navigate for new and returning users.

Milwaukee web marketing for Benefit Plan Administration of WisconsinMilwaukee web marketing for Benefit Plan Administration of Wisconsin

Benefit Plan Administration of Wisconsin

BPA has been providing financially sound administration and consulting services for health, pension, 401k, vacation and training funds for over 35 years.

Website Dilemma

BPA had a website designed and built by iNET in the early years of web development. Since the technologies had evolved so dramatically, they came to iNET for a refresh of their site—which would include a mobile responsive design so it would display flawlessly on cell phones and tablets, as well as a transition to an improved content management system.

Technology implemented

Search engine optimization – Layout and Graphic Design – Mobile Responsive Design – Programming –Content Management System – HTML –CSS – jQuery

Outcome

The revamped website for BPA has a fresh, contemporary look that will serve them well for many years to come. Visitors to the site can now access it on any mobile device, and content on the site can be easily updated by the client whenever necessary—a real benefit for BPA.

CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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