MJ Equipment

When this industrial lift equipment company needed to quickly find a new web host for their website, iNET Web rose to the challenge.

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Milwaukee web marketing for MJ EquipmentMilwaukee web marketing for MJ Equipment

MJ Equipment

Based in Cedar Grove, WI, MJ Equipment sells and rents telehandlers, boom lifts, scissor lifts and replacement parts from some of the industry’s leading manufacturers. With 20+ years of experience, a service area anywhere within 100 miles of Cedar Grove, and some of the best pricing in the business, they’re well poised to dominate their market.

Website Dilemma

MJ Equipment had a web host who decided they didn’t want to host websites anymore. They had to quickly find a new web hosting partner who could smoothly transition their existing site to a new platform. There was more to it than just a few mouse clicks, though. The project involved a complete rework of the site with a mobile responsive design so it would display properly on mobile devices.

Technology Implemented

Layout and design – Search Engine Optimization –  Responsive Design –eCommerce –  Copywriting – Content Management System – HTML –CSS – jQuery –HTML


iNET Web designed a professional-looking website that includes detailed information on all the lift equipment MJ Equipment carries, as well as the manuals for the equipment. The new site looks as great on tablets and cell phones as it does on desktop computers. With ongoing SEO work on the site, MJ Equipment has steadily risen to the top of search engine results pages.


Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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