Anyone running a business these days knows how competitive it is. If you don’t already have a website, you know you need one. One thing you may not realize, though, is that it doesn’t stop with getting a website. To stay ahead of the competition, your website needs regular search engine optimization.
The major search engines (especially Google) look at stagnant websites as a reflection of stagnant businesses, and they penalize them with lower search engine results rankings. To stay ahead of your competitors, your website has to be constantly expanding to address the most commonly searched topics related to your business and constantly evolving to meet the ever-changing standards of search engines.
A good website hits the Internet on day one with solid SEO, while a great one incorporates ongoing SEO work as part of a comprehensive strategy. iNET Web has several clients in the Mequon area who have us doing regular SEO work on their sites, and the results are nothing short of spectacular.
When it comes to SEO, no one delivers the goods like iNET Web. Clients who sign on for monthly SEO work see their websites continually expanded with new content and updated to meet the ever changing standards of search engines. Most importantly, they see more inquiries from prospective customers in their inbox every month.
You might think with a name like “iNET Web” that websites are all we do. You’d be way off base. iNET offers a full range of marketing services—from branding and logo design to printed materials and both audio and video production.
Many of our clients start with a website, then come back to us for additional services. It makes sense. After all, who better to handle your collateral project or radio production than the same people who developed your online branding?
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.