Some families live separate lives until they’re at the ballpark. Once there, they’re dialed in. Everyone’s focus is on the same thing, the spectacle on the field. The bass is pounding over the PA. The mascot is grooving. The sizzle of hot dogs fills the air, and Dad’s winning a free pizza for being the loudest fan!
In sports and entertainment marketing, these are the memories your customers pay you for. These experiences enrich your customers’ lives, while also generating revenue for you. However, your audiences’ impression of your field and your team is shaped long before they enter the grandstands. That’s your website’s role, and that's why you want iNET Web handling the design of your website.
iNET is a full-service web marketing agency for sports teams, entertainment complexes and attractions in Wisconsin. Our websites are human-centered, yet optimized for search engines. Our content creators speak to your customers in a compelling voice consistent with the atmosphere and branding of your team, event or tourist attraction. We put the same energy and creativity into crafting our entertainment web-pages that you do into designing and maintaining your sports field, arena or complex.
Before potential customers can get to your venue, they have to find you first. In the ultra-competitive market of entertainment, hundreds of companies are vying for a limited amount of potential clients. In today's current climate, people go to search engines to find out what to do and where to go to spend their downtime. Search engine optimization (SEO) finds keywords that your target audience uses while searching for a way to spend their night out. If a potential customer searches, "things to do in Milwaukee," these suggestions appear:
Or they might search,
Google' suggestions show that people are likely to search for specific dates or venue types when looking for a way to fill their night. Our SEO experts use relevant keywords and phrases like these, as well as interactive schedules that Google can read, in order to attract more visitors to your site.
Search engines rank websites based on relevant keywords and brand recognition. Your search engine ranking directly relates to your level of online credibility and relevance to the search terms your preferred audience would use to find a venue like yours. When your website is on the first page of a search engine's results, you can be certain more people will view your site's information to see what your venue has to offer.
DESIGN MY WEBSITE!
iNET designs web pages for interactive spaces where customers play sports with family and friends. iNET has built profit-generating websites for golf centers, miniature golf courses, mountain bike parks and snowboarding hills. Customers seeking activities like miniature golf tend to use websites as concierges suggesting new activities. They often query Google on mobile devices with geography-specific information, which is why all iNET-built websites are mobile responsive sites.
iNET Web’s experience in mobile responsive design and data-driven search engine optimization ensures a precisely targeted promotions strategy for prospective customers of any age group, location, team sport, individual sport, or activity level who are looking for activity centers. We know what people want to see as soon as they get to your site, and we give it to them in an aesthetically pleasing way, making it all but impossible for them to feel a need to search elsewhere.
Entertainment complexes such as the indoor trampoline park we market or our haunted trail (ranked one of the best haunts in the state) flourish because of iNET's branding. Our market researchers analyze the demographic your entertainment complex seeks, and our designers and content writers collaborate to appeal to their entertainment preferences. Watching us work is entertaining, to say the least.
We also strategically incorporate keywords/info, helping your entertainment complex get the high rankings it deserves in Google SERPs (Search Engine Results Pages). Whether you have a specific idea of who you’re trying to reach or are looking to expand into other segments of your demographics, iNET Web will work with your entertainment company to create branding that resonates with the targeted audience for your entertainment complex or attraction.
Many of our sports and entertainment clients target their marketing to families looking to watch or play sports. Families endure complicated planning and finagling of schedules to attend sports events and follow a team. Website marketing from iNET simplifies their planning by providing active, updated user-friendly event calendars.
With iNET’s responsive web design services and e-commerce programming, busy families can identify the game they want to attend and purchase tickets from their mobile devices. The easier you make it to identify a game and purchase tickets, the more families will come to your games. They may even tell their relatives and friends, increasing your revenue. iNET Web can make this happen. We’ve done it dozens of times for sports teams all over Milwaukee and in other markets throughout the country.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.