American’s emphasis on health and fitness has triggered an explosion in the number of gyms, personal trainers, health clubs, and yoga studios in Wisconsin.
To give you an idea of how huge the market is, annual fitness center and health club industry revenue in North America totaled nearly $28 billion dollars in 2016 with 90% of those dollars coming from the US (Statista.com).
While large, franchised fitness centers benefit from a nationwide advertising campaign, independent gyms and fitness centers (as well as personal trainers) are on their own. Getting more customers to your business can be a challenge online.
Maybe you have a fitness website that no one can find or are trying to create a website that truly reflects your health business. No matter what situation you’re in, iNET’s Milwaukee web designers can create a custom fitness website that helps visitors find your gym or fitness studio.
Having a website for your gym is no good unless your prospective customers can find it online. Google and other search engines rank websites based on relevant keywords and popular brands. To hit the top of the ranks, your website needs search engine optimization (SEO). iNET’s SEO team structures and writes content for your fitness website based on the keywords your target audience uses. For example, a potential visitor types in “fitness center” with these results:
Google’s auto-complete suggestions reveal that most potential visitors prioritize location over specific gym or fitness center features. When we type in “fitness centers with”, the following results give us more information:
Adding “with” shows us popular amenities people want when searching for a fitness center. Our SEO team can help your fitness website win for search terms like “fitness center with indoor pool.” The more relevant your fitness website is to certain exercise and gym-related terms, the higher it will rank.
iNET’s Milwaukee SEO writers will optimize your website organically. Unlike some Milwaukee web developers, iNET Web doesn’t fritter away your investment on budget-draining Pay-per-Click (PPC) ad schemes or manage social media platforms in pursuit of useless “likes.”
Our goal is to make you money, so every dollar of your marketing budget goes toward that goal. It all starts with getting your fitness center found online.
DESIGN MY WEBSITE!
The best part of having a custom-designed fitness website is the tremendous flexibility it affords. iNET does more than website design though—we offer all types of marketing services. Here are just a few ways an iNET website can help you build your gym or fitness center marketing:
Take online payments. When SEO meets ecommerce, get ready to rake in the cash. Secure online payment also eliminates the hassle of running to the bank every month with dozens of checks.
Photos and videos of your facility. Our in-house photography and videography department can produce an on-site video or 360° virtual tours for your website.
Keep clients updated. Post announcements, changes in hours or classes…whatever you need to communicate can be posted on your site.
Tell your story. Whether in webpages, print, or radio ads, iNET can get the word out in a way that will over your prospects.
iNET Web can create industry-specific marketing strategies for a wide variety of health and fitness businesses, including:
Partner with us for a custom marketing strategy that reflects your goals and values.
iNET is located in Waukesha. We have served clients from Elm Grove, Brookfield, Madison, Pewaukee, Dousman, Milwaukee, Randolph, Oak Creek, Whitefish Bay, Waukesha, and other locations in southeast Wisconsin.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.