Web design is like vinyasa: it has to flow. Rather than focusing solely on SEO services, logo design or web development, iNET cycles businesses through every stage of a profitable web design process. Single-pose web developers leave you stuck in a position below your competitors. A dynamic web strategy means moving up the search results page. An iNET website will help more customers find your yoga studio.
iNET, conveniently located in Waukesha between Milwaukee and Madison, helps Wisconsin yogis boost business with yoga studio website design. While a template site may be tempting, they lack the necessary flexibility and originality needed to stand out. Google recognizes template clones and punishes them with lower search result rankings. Fill up classes with a customized, search-engine-optimized website for your yoga studio or gym, fitness center, or personal training service.
A beautiful website is useless if it isn’t showing up on Google. Search engine optimization (SEO) is what will put your yoga studio website at the top of search results. iNET’s SEO team researches what qualified leads are searching for, then builds or adjusts content to answer those queries.
So what would a yoga studio customer search for?
With this information, the SEO team can structure content that contains the right keywords. Each of these demographics could have its own page. This way, each page ranks for that specific search. When someone types in “yoga classes for beginners”, a page specifically about beginner yoga classes will rank well with Google. People also search for yoga studios based on where they live.
Like many service-oriented businesses, location is huge. Since location is such an important metric, Google compiles what it thinks are the most relevant websites into a maps pack. This map sits at the top of the page and has been coined “The Local Three.” Being listed here is crucial to any local business.
As of August of 2019, there are 103 yoga studios fighting for a spot in the Milwaukee maps pack.
There are three factors that determine The Local Three:
We help you out by making your website relevant to a search query. Optimizing your website includes:
SEO is an ongoing process. There’s no such thing as a set-it-and-forget-it approach when it comes to the web.
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Logos are the first impression your studio will have. Your logo will exist throughout your website, social media and within the studio, so it’s important that it represents your business correctly. People taking a yoga class are seeking out a specific vibe. A customer seeking a laid back, restorative class doesn’t want to end up in a power studio full of cardio-crazed millennials. If your brand doesn’t match the atmosphere of your studio, you’ll be attracting the wrong clientele. Check out our past project archives to see the countless businesses that have thrived thanks to iNET marketing services.
While a logo is your visual brand, radio is the voice of your brand. It’s important to know your target audience in order to craft the right message and air it on the right stations. As the only truly portable media, radio reaches thousands of Milwaukee area commuters on a daily basis.
iNET’s marketing strategy includes:
Whether your focus is hot yoga or family workshops, our web designers can help your studio grow. iNET has served clients across southern Wisconsin, including Waukesha, Elm Grove, Brookfield, Madison, Pewaukee, Dousman, Milwaukee, Randolph and Oak Creek.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.