Quarterly

State Of Search

Search keeps changing. Both the technology and the user behaviors. Here we share the developments we think are worth your attention, why they matter, and how they influence our strategy, measurement, and reporting.

Every metric tells part of the story. Better decisions come from understanding which measurements consistently correlate with qualified leads and revenue.

Four times a year, we step back from the dashboards to explain not just what changed, but why it matters.

Quarterly Editions

September 2026
Bots Book Meetings, Check Your References
July 2026
Finally, Google AI Visibility Data
April 2026
Rise of the Robots
January 2026
Zero Click Traffic Schtick
October 2025
The Day the Scoreboard Reset
July 2025
AI Is the Algorithm Now
April 2025
GBP Suspension Crisis
January 2025
Robot Takeover Continues
October 2024
The Big Guys vs You / Robots vs. You
July 2024
Google Algo Leaked: SEO World Unphased
April 2024
Urgent Google Update: Nothing Ever Happens
January 2024
AI, AI, Oh
October 2023
SEO Mythbusters vs. Marketing Robots
Logo Design Radio Advertising Print & Other Media
Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET Marketing creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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