GBP Suspension Crisis

Google Business Profile Suspension Crisis: Exercise Extreme Caution

Google Business Profile (GBP) suspensions are on the rise, business managers report. Search volume data confirms:

Appeal times are reported as taking up to five weeks. There are many reasons why access to a profile can be suspended; most of them aren’t ill-intentioned. For Q2, consider not changing any details about your business on your Google business profile (you should still be soliciting reviews and replying to them). Even minor edits can trigger suspensions due to heightened algorithm sensitivity.

For NECESSARY business-critical changes like updating hours, we recommend an unconventional approach: edit as a "concerned citizen" using a personal Google account not associated with your business profile management. Questions call iNET.

Rank Tracking Indexes

Ongoing rank tracking establishes a report card for where to fight for leads. Even though leads search in a near-infinite variety of word combinations (there are billions of searches each day), we can predict with ever-increasing accuracy the relative frequency of top-performing keyword combinations that lead users to see and click websites like yours.

Log into RankBank to see your rankings. **These are meant to serve as a representative *thermometer* for how you show up on high-intent keywords from your target customer, factoring known Google search impressions (opportunity) data. They are directionally representative, not exclusive targets. We'd love to discuss, call us!