Urgent Google Update: Nothing Ever Happens

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Urgent Google Update: Nothing Ever Happens

April 1, 2024

Urgent Google Update: Nothing Ever Happens

Google released a new core update in March 2024, stating “more complex … evolution … enhanced … complex update”. They are doing battle with AI, including topics like “scaled content abuse”. As Google struggles with the cost of crawling, indexing and ranking content on a rapidly-expanding internet, they must make their best effort to serve content that induces user trust so they can middleman more transactions. That means ferreting out bad bot content.

iNET content engineering uses real humans to test and measure content creation/modification to meet the searcher where they are. Here Google is explicitly stating:

“There's nothing new or special that creators need to do for this update as long as they've been making satisfying content meant for people.”

We continue to monitor Google Search Central and 3rd party sources for actionable ideas to test and measure.

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Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET Marketing creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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