Rise of the Robots
(1) Lead Quality Review Session
If you have not done a lead quality review with us in the last 6 months, email us with the subject “LEAD REVIEW” and commit to typically about an hour. We bring you a lead grader with page level conversion context. You bring your real world judgment on which leads were qualified. This is the fastest way to ensure the SEO work is more correlated with revenue.
(2) Reviews as your Process
As always, make getting reviews part of your process. Email us with the subject “HELP WITH REVIEWS” for QR code assets and a zoom call going over how to ask. Answer engines are getting flooded with synthetic content. Social proof is one of the easiest credibility signals to manufacture. LLMs and AI agents WILL increasingly rely on credible reviews as a signal of quality as bot-gen content floods the internet.
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ChatGPT is huge, and it often routes people back to Google
There is massive Google search demand for “chatgpt.” This animation shows search volume for major web platforms over the past two decades. In the last six months, “chatgpt” has been searched more than “Facebook.”
Watch^ ChatGPT ascend the ranks.
SEMrush data shows google.com is the top destination after a chatgpt.com visit. Sometimes AI tools start the search, but our lead and call data confirm that Google still owns the action stage. Visibility in both places is now essential to influence outcomes.
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Rise of the Robots
OpenAI co-founder Ilya Sutskever has compared the internet’s supply of human-generated data to a finite resource, suggesting we’ve already consumed much of it for AI training; synthetic data continues to grow without limit.
When the internet becomes a mix of bot slop and synthetic repetition, credibility rises in value. High on our list is sculpting content for answer engines with markers of specificity, quantification, and trustworthiness. Content that answers definitively, shows its work, and communicates real-world experience tends to age well across changing interfaces.
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Bots and agents are going to make the dashboards noisier
Not only will content be increasingly synthetic, a growing share of internet activity is automated. That means traffic, impressions, and even contact form submissions can become noisier over time.
Many of our clients are benefiting from a manual review of lead quality. It helps us separate real demand from junk, and it provides a way to filter conversion performance by page type, allowing us to allocate resources toward the opportunities most correlated with your revenue.
If you do the 60-minute review with us, you might get a better outcome. If you do not, we will still follow the metrics where they take us and use our best assessment based on prior conversations. It works. It works better when you participate.
