AI, AI, Oh

(1) Please identify your 2 most direct competitors with whom you compete for leads. More in-depth competitor analysis is forthcoming. In addition to your 2, we will identify disproportionately successful competitors on the web before going deeper into what works for them. Competitive website analysis is always part of our process, we’re making it a point to better communicate in 2024.

As of December 1, we’ve audited your form submissions and, where missing, upgraded to the latest version of CAPTCHA. This should help with some of your contact form spam. (2) Please reply if you’re still having trouble with contact form submission spam. There may be additional steps we can take.

Fun fact: CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart.

Maybe you ARE a robot; it’s a trick.

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AI, AI, Oh

Google must convince shareholders that they are continuously innovating on this AI stuff, even if it means stretching the truth. Still, expect attempts to further integrate Large-Language-Model answer boxes into search results in 2024, and expect some clunkiness early on. 0-click results WILL eat some traffic.

• Look for Google to lean further into what humans prefer. This includes branded search volumes, click-through metrics, and query satisfaction metrics.

• Look for humans, fed up with large language models, to more strongly prefer indicators of trust and authority - like social proof (reviews!) - real imagery, deliberate design choices, and indicators of authenticity - are there real humans behind this business and website who made intelligent choices to help me with my problem?

Satisfying more human searches is a marketing imperative. Winning begets more winning. Steps:

1. Google rewards query fulfillment (QF) metrics with increased search appearance.

2. QF directly yields even more QF and sales opportunities.

3. Your iNET SEO team gets a deeper understanding of related keywords (impressions data, search volumes, rankings and click data on a per page basis).

4. We use this data to sharpen strategic labor investments. iNET executes increasingly prudent content revisions, expansions, or bifurcation to better harvest QF & lead opportunity.

5. Go back to step 1.

Google’s evaluative matrix is only growing more complex. iNET SEO (and design, dev, & programming) makes the barrier to competing with you higher. Each new client tends to become a branded searcher, improving rankings and increasing your flow of qualified leads.

And each new client could become a repeat customer or word-of-mouth referrer.