The Big Guys vs You / Robots vs. You
The Big Guys vs You / Robots vs. You
The Big Guys vs You
This quarter Google rolled out a reasonably volatile core update that aimed to “improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”
Since that’s what they say every time, you have to look to John Mueller (head of Google Search Relations)’s qualifications to decipher what changed:
The update [aims] “to connect people with a range of high-quality sites, including ‘small’ or ‘’independent’ sites that are creating useful, original content on relevant searches. This is an area we’ll continue to address in future updates.” This is a small rollback from last quarter based on “the feedback we’ve heard from some creators and others over the past few months.”
Robots vs. You
AI content is becoming more ubiquitous in many formats, including fake podcasts. But not necessarily at the top of search results. Appearance rates on AI overviews, sometimes called “search generative experiences” or SGEs (the things that look like multi-source beefed-up answer boxes) went down in Q3, though results vary by query type: questions are more affected, local queries are less affected.
Still, AI content is permeating search and social at increasing rates. What’s a business to do?
You vs. Everyone, in the infinite fake content hellscape
The coming internet is a race for credibility. Information tagged with a source, a credible author or a demonstration of authentic local presence is more likely to win the trust of humans and algorithms.
We’re on it.
