Robot Takeover Continues

Robot Takeover Continues

We’re scurrying to fortify content strategies that are beyond competitive on an internet where 99% of the content is bot-slop. Typically this means demonstrating your authentic human expertise and specific relevance (including local relevance for local service businesses).

Many of the same content quality markers that apply to SEO also apply to performing well in LLMs. That said, we’re increasing focus on improving credibility markers. This includes name, address, and phone number consistency (NAP consistency) on social assets and offsite directories. Reviews continue to emerge as a particularly powerful signal. We're seeing businesses that actively manage their review strategy consistently outperforming those that don't - often by significant margins.

The key to getting reviews is to ASK. Make asking a part of your process; it’s harder to say no to a person than an email. Some of our clients make asking a personal favor to the service provider (if you use my name I get a bonus/gift card). Let us know if we can help you get reviews. We can design: Placards - Posters - Clip boards - Business cards - Tattoos:

*actual iNET client. Please don’t use an expiring bit.ly or tiny.cc URL - you really should control where your tattoos link to!