SEO Mythbusters vs. Marketing Robots

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SEO Mythbusters vs. Marketing Robots

October 1, 2023

SEO Mythbusters vs. Marketing Robots

As an avalanche of ai-generatoed content floods the internet, beware of increasingly persistent and underhanded solicitations as ai companies work to turn your hard-earned dollars into passive recidivisms. Identifying a non-problem is a great way to lead you into a bad marketing investment:

  • Sitespeed: Sitespeed impacting users is closer to a pass/fail threshold. Google’s official ‘core web vitals’ are a decent performance indicator, which we monitor and respond to regularly.

  • Backlink Profile: Links are closer to a non-factor than a top-3 factor. Many link building “services” are black-hat spam solutions to a non-problem, carrying significant risk to your website.

  • Meta Title Character Lengths: There is no character limit on meta titles. Meta titles truncate based on device screen size. The pixel length (not character length) dictates what shows. So we pay very special attention to the first 400ish pixels:

Meta title pixel length example

Other commonly misleading outreach tactics include copyrighted images and ADA compliance. Specific numbers in scary red font are common icebreakers. You can usually sniff out phishing phonies through contextually meaningless jargon like domain authority and online presence. Consider those contacts as credible as trying reach you about your car’s extended warranty.

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Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET Marketing creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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