Getting access to affordable health insurance is easier than ever now that most insurances companies have put their resources on the Internet. With so many different plans and seas of information, having a clean and secure website that’s easy to navigate is an absolute must. If customers can trust you with their information and their money online, your health insurance company is sure to be a success.
Appearances matter, too; messy structures and cardboard templates can kill your company’s online credibility and trustworthiness. There’s so much at stake when creating a winning health insurance website. That’s why you need iNET’s Milwaukee web designers.
Behind every successful health insurance website is top-notch search engine optimization (SEO). Before people decide to do business with you, they have to find your website first. Factors such as popular branding and relevant keywords can affect which websites rank the highest in Google results. When a potential customer types in “health insurance plans with,” these are the following auto-complete suggestions:
Google’s suggestions show that people are looking for specific features and coverage types when searching for health insurance plans. Changing “with” to “for” produces even more helpful information:
Typing in “health insurance plans for” shows us the most popular target audiences and demographics. Our web developers take all of this information into consideration while organizing your website. If you specialize in health insurance plans for the self-employed, our SEO team will help you win for those results and other related search terms.
When insurance companies buy their way to the first page, what they don’t realize is that the average Internet user trusts and selects organic results. Also, even though pay-per-click ads bring fast results, they’re a short term fix and won’t deliver the return on investment they promise.
iNET is located in Waukesha. We have served clients from Elm Grove, Brookfield, Madison, Pewaukee, Dousman, Milwaukee, Randolph, Oak Creek, Whitefish Bay, Waukesha, and other locations in southeast Wisconsin.
When you work with iNET Web, the sky is the limit when it comes to our profit-generating websites. Each one is custom-coded and mobile-friendly with easy navigation. We can even add secure ecommerce. Just check out the success of our previous health insurance company clients:
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.