From shipping goods globally to selling stock domestically, wholesalers around the world are fighting to keep their business as the market becomes increasingly competitive. Getting a leg up on your fellow distributors has always required smart marketing, but the Internet has changed the way your industry targets its clients. Today, it's not just about commercials or email campaigns. Profitable wholesalers around Wisconsin are taking their budgets to Internet marketing firms, including:
It doesn't matter what you supply or who you supply to, the statistics make it very clear what direction the market is headed. Consumers are using the internet as the base for their shopping decisions, and the percentage of shopping that the average consumer does online every year is growing steadily. Check out the numbers below to see how you're missing out without a fully integrated marketing strategy for your wholesale company.
All of iNET's creative geniuses do extensive research on the industry of every client we serve. iNET uses that research to target potential customers. Some of the research we do involves Google. We use queries to isolate which keywords associated with your industry are most effective at attracting web traffic and improving your status within Search Engine Results Page (SERP) appearances. For example, if we Google "wholesale," we can see that the top result associated with that query is "clothes." To enhance your website, that keyword may be paired with "t-shirt" or "vendor" because those are keywords that appear more often in searches. iNET creative geniuses troubleshoot tirelessly to find the best combination of keywords to suit your business.
SEO for wholesalers sets you up for success down the road. Research has always been the first step for any successful project. When it comes to creating the perfect marketing strategy for your distributing business, you need to see what consumers are searching. Once you've seen your clients' intent, you can build out a profitable plan for your business. The percentage of transactions taking place online increases every year, and during 2015 ecommerce in the wholesale industry increased by 15%. A wholesale company that doesn't have a strong online presence is missing out on one of the fastest-growing fields in its industry. iNET can cover anything from t-shirt wholesale to flowers or fireworks. Schedule a consultation with us today to see what we can do for your company!
Having a website that is visually appealing and easy-to-navigate is a great way to get the attention of potential clients before you ever come into contact with them. Since more sales are done online today than ever before, a polished website is more important now than ever before. iNET can help to get you noticed through Search Engine Optimization (SEO) which is a way to ensure that your website ranks higher on Search Engine Results Pages (SERPs). The higher you rank on SERPs, the more web traffic that you'll attract. In fact, 91% of Google users never scroll past the first page. Beat out your competition by allocating resources towards online marketing. Not convinced? Check out the case studies below to see how iNet web has helped other businesses in your industry.
Making a business stand out is one of the most important things that a company can do to edge out the competition.
We will work with you and your budget to determine which types of marketing are most appropriate for your business strategy!
Wholesale Marketing Statistics from BULQ, Demand Metric, CMI, Hubspot, Cisco & imFORZA
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Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.