The "starving artist" stigma has followed you relentlessly your entire career. From getting teary-eyed phone calls from your worried parents to receiving unwarranted donations from sympathetic neighbors, there's nothing worse than being perceived as "struggling." You're in Milwaukee, you're established and you have a little flexibility with your budget.
It's time to get the exposure you deserve.
Your portfolio has taken years to build and you're not scraping the sidewalks for a meal. Art marketing is all about building you an honest reputation so you're perceived as you should be. The best Wisconsin marketing strategies incorporate a number of strategies to push your name and increase awareness of your art in the localities you're targeting.
The importance of having an active marketing campaign and website to showcase your artwork cannot be stressed enough. Radio ads and search engine optimization bring real art buyers with money to spend to a hub you've set up on the Internet and your website converts these leads into sales. The online art market is growing - are you going to be a part of it?
Online Art Market & Website Statistics from Forbes, Statista, Artsy, ImpactBND & Tyton Media
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Search engine optimization (SEO) is a great first start for whatever marketing strategy you choose. From selling art prints, paintings and even tattoo services, SEO for artists gives a solid indicator of what potential clients are really looking for. Not only can you discover the motivations of your target audience, but you can easily see the demand for your work and services in different locations. You'll soon discover targeting cities like Milwaukee and Waukesha will be one of the more profitable decisions you can make. Check out the success of one of iNET Web's successful art clients:
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Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.