As long as our society loves visuals, we’ll always need illustrations. The good news is that the demand for more images encourages more people to view illustration and the arts at large as a legitimate career path.
The not-so-good news is that more illustrators means more competition for you, even if you’re just targeting Milwaukee or Madison. These days, having an effective online presence could be the difference between hoping you get clients and creating for major publications. To achieve your goals, your website needs more than good looks.
Having a beautiful illustration portfolio website does not guarantee that people will find it.
Search engines are smart, but they don’t quite have the capacity to rank websites based on aesthetic appeal. That decision is left for humans to decide through likes and comments on social media…once they stumble upon your illustrations. Our Milwaukee web designers not only make sure people see your illustration website, but also feel compelled to buy your art.
What those How to Become an Illustrator books and blogs won’t tell you is that search engine optimization is what gives you online visibility. Search engine optimization (SEO) is the method of designing a website according to how people search so that people can easily find your illustration portfolio online.
iNET Web’s professional SEO writers in Waukesha can analyze the search trends of your target audience and increase your website’s search engine ranking. For example, a search for “watercolor illustrations” reveals the most popular subjects people search for:
When the potential client searches for the nearest illustrators, search engines like Google account for reputation and relevancy in the ranking system.
Well-known or highly-rated illustrators are more likely to make the top three results. If, however, you specialize in more watercolor animal illustrations, you could outrank someone else’s illustration website for that search term because your website fulfilled the query better.
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To be noticed online as an illustrator, you need more than a beautiful website. You need a beautiful mobile-friendly, custom-coded website with clear navigation that can support ecommerce. You need a website that reflects your unique style and doesn’t restrict you to cookie cutter website templates like “Classic” or “Minimalist”.
A free template website would crack under all of those demands. Google is trained to ignore “bad websites,” and all too often, website templates have slow load times and confusing user experience. These factors among others earn them lower rankings. An original, coded-from-scratch website is a better investment in the long run.
iNET makes profit-generating websites for businesses across Wisconsin from our location in Waukesha. Our work gives our clients an exceptional ROI that changes their lives. Just read our reviews. iNET does more than website design; we can take care of all marketing aspects for your illustrations, including:
iNET’s web developers, SEO writers and graphic designers can create websites for all types of illustration, including:
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Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.