There are hundreds of concrete contractors throughout the greater Milwaukee area, all competing for business that runs the gamut from backyard patios to huge contracts with the Department of Transportation. In today's connected world, with prospective customers searching online for everything, you don't just need a website--you need a website that will bring you new business. For that, you need iNET Web.
Whether you specialize in concrete countertops or pouring concrete for airport runways, iNET Web offers all the services you'll need to establish a dominant web presence and draw in prospective clients. iNET specializes in fast loading, visually appealing, SEO infused websites. Instead of the template-based websites most web developers offer, ours are all custom-built and optimized for search engines like Google to drive traffic to your concrete business. Want to take it up a notch? iNET also offers product photography, video and radio production.
The days of getting phone calls from prospects who found you in a big yellow phone book are long gone. Virtually everyone is looking online for everything, so a strong web presence is crucial to your survival. Without one, your business isn't even a blip on the radar.
It's important to understand that you need more than just a website -- you need a search engine optimized website. For your concrete company to succeed, your website needs to draw in new business leads. To do this, it needs to be optimized for exactly how and what customers search for online. For instance, when someone searches for "concrete contractors in Milwaukee" or "Ready Mix Concrete Waukesha," your site needs to show up on the first page of search results. Why? Because the majority of users don't look past the first page of results.
The chart below illustrates just how important search engine optimization is to a website. When 91.5% of Google traffic goes to the first page of search results, you need to make sure you're on that first page.
Search engine optimization is all about designing and writing for a website with user search intent in mind. iNET will tailor your construction company website content to be fully optimized for all the relevant concrete services in your service area. We start by building a fast loading, mobile responsive site for your concrete business. Then, our team of SEO professionals develop content based on the things your prospective customers are searching for online. This approach is known as "Organic SEO", and it is widely acknowledged as the most effective strategy for ranking highly on search engine results.
One of the most important elements of SEO is integrating keywords into the site content in a natural way. Keywords are the words and phrases your prospective clients enter into search engines when looking for concrete contractors. Google's search engine algorithm is very sophisticated and evaluates how keywords are placed in the content to determine if a web page answers a searcher's query. Web pages that appear to match the queries of searchers are rewarded with better placement on search engine results pages (SERPS, for short).
Here's an example of some common online search keywords and phrases in the Milwaukee area that iNET would take into account when making your optimizing your website for search engines:
Learn how iNET Web helps home builders and home improvement businesses.
iNET isn't limited to just website design. We offer a full range of marketing services, including photography, print and video production. From business cards to broadcast production, who better to handle it than the very designers who developed your online brand?
iNET Web & Marketing Services:
Whether you’re looking to get a website for your business or want your current site to perform better, iNET Web is here to help. Take advantage of a free initial consultation to learn more about how we work, what we’ve accomplished for other local businesses, and—most importantly—what we can do for you.
iNET serves Concrete Contractors and other businesses in Waukesha, Oconomowoc, Okauchee Lake, Oconomowoc Lake, Chenequa, Nashotah, Hartland, Pewaukee Lake, Village of Pewaukee, Pewaukee, Sussex, Merton, Lannon, Butler, Glendale, Whitefish Bay, Shorewood, Delafield, Brookfield, Elm Grove, Wauwatosa, Milwaukee, West Milwaukee, West Allis, Wales, Waterville, Dousman, Ottawa, Genesee Depot, Saylesville, New Berlin, Greenfield, Bat View, St. Francis, Cudahy, North Prairie, Hales Corner, Greendale, South Milwaukee, Eagle, Jericho, Mukwonago, Vernon, Big Bend, Muskego, Franklin, Oak Creek and the surrounding communities.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.