Having a local trucking or transportation company is harder today than ever before. Big-name competitors such as U-Haul, Uber, FedEx, and Lyft dominate the industry. The most important thing a small business owner can do is develop a good reputation within the local community. You need to have a website that is professional in order to attract consumers. You also need a website that will show up higher in Search Engine Results Pages (SERPs). Most people do not look past the first page of Google results. Your website should be visible and professional in order to stay competitive and attract consumers.
iNEt is here to help develop your website aand propel you to the top of Google searches. We do research to find the best way to isolate your target market. Then, we redesign and restructure your website so that you attract clients and offer meaningful content that catches their attention. We are conveniently located in Waukesha between Madison and Milwaukee. iNET understands that profit drives companies, and we understand how to take your investment and turn it into profit.
SEO is the tool that iNET uses to ensure that your website gets noticed. When you go to Google with a query, suggestions are made based on keywords that most people in your area use. iNET does extensive research using Google and other online applications to isolate keywords that would be most effective for your company's goals. Then, we incorporate these keywords into content that attracts consumers and generates sales. The Google search below shows the most popular keywords associated with transportation in the Milwaukee area. The transportation keywords are region-specific (Summerfest, Milwaukee, Chicago, State Fair, Miller Park). So, for a transportation company in the Milwaukee area, it would be important to create content that targets specific events in Milwaukee. This is just part of the research that iNET does, and we can tailor our research to your company's specific target demographic.
The other Google search, below, targets keywords associated with trucking. There are a few keywords associated with jobs and more information about the industry in general, which could be from potential employees. One of the biggest issues surrounding trucking companies involves high turnover, so targeting potential employees is just as important as generating sales. iNET would help you to create content to help you attract business, and we can also help create webpages that make it easy for potential employees to find you and get meaningful information about job descriptions.
Search Engine Optimization (SEO) is proven to increase foot traffic, and these statistics demonstrate why. People often click on the first page they see after their query, so having a service that creates and manages content on your website professionally will help to draw attention to your cause.
iNET has served clients across southern Wisconsin, including Waukesha, Elm Grove, Brookfield, Madison, Pewaukee, Dousman, Milwaukee, Randolph and Oak Creek.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.