Community outreach is essential when running a nonprofit. Community support helps your organization run smoothly, whether it is in the form of monetary donations, supplies, or volunteer hours. Going to community events to encourage awareness for your cause can be demanding, especially on top of the day-to-day needs of your organization. Additionally, traditional community outreach is not as effective as web-based outreach. According to a study done by Double the Donation LLC, online nonprofit revenue increased 12% in the last year. By enhancing your website, you can encourage donations and spread your mission to more people than ever before. Leave the outreach to iNET, and focus on making sure that your nonprofit is thriving.
iNET understands that the best way to encourage donations is through online marketing. iNET has writers, videographers, graphic designers and web developers to ensure that you have all of the tools you need for effective online community outreach. We enhance your website so that it appears in Google searches, provides users with meaningful content, and has pictures or videos that showcase your nonprofit.
Search Engine Optimization (SEO) targets keywords listed in webpages to generate the most relevant results for your online query. iNET web developers target specific keywords to ensure that your website appears in searches that appeal to the most people in your target demographic. SEO specialists at iNET research countless industries everyday, and understand how to use keywords and strategies that will improve the website of any company. Many donors want to ensure that their money goes back to helping their local community, so having keywords that target your area is essential. The picture below demonstrates that for both charities and nonprofits, the top search results are targeted towards the local communities, whether it is Madison, Kenosha, or Milwaukee.
These Google searches demonstrate that targeting specific areas is the best way to increase web traffic. Region-specific keywords appear at the top of searches more frequently than other keywords. iNET understands how to create content that incorporates keywords from a wide variety of areas, so that you can target different groups specifically to increase overall web traffic. Children is also a keyword that ranks higher (picture on the right), so if your nonprofit serves children then the keyword will be incorporated to increase web traffic. We don't just spam potential donors with keywords, we artfully weave them into meaningful content that aligns with your mission and image.
Search Engine Optimization (SEO) is proven to increase foot traffic, and these statistics demonstrate why. People often click on the first page they see after their query, so having a service that creates and manages content on your website professionally will help to draw attention to your cause.
A functional website makes it simple for community foundations, large business, estates and people who give monetary donations to learn more about your core values and mission. These are people or organizations who may not have the time to come in and see your building or what you do up-close. In order to better demonstrate what your nonprofit does to those donors, iNET provides a range of services:
Our work for Share a Smile in Madison, WI showcases the work that we can do for nonprofits and charities. We designed the site, wrote the content, and then took professional pictures to make the website visually pleasing.
We work with you and your budget to ensure that you are putting money towards projects that generate the best response. We will provide the services that best suit your goals and budget.
iNET has served clients across southern Wisconsin, including Waukesha, Elm Grove, Brookfield, Madison, Pewaukee, Dousman, Milwaukee, Randolph and Oak Creek.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.