The bar and restaurant business in Wisconsin has always been a heavily saturated market. As of 2019, there are nearly 13,000 eating and drinking establishments in Wisconsin, and the number is expected to grow in the coming years. Most prospective customers search for their next stop to eat or drink by looking online. The dilemma is: how can your establishment be at the top of search engine results pages when there's so much competition?
The answer: a search engine optimized website. These sites will be seen first and get clicked before any other. What happens next depends on the quality of your homepage. Does it speak to the best of your establishment? Will it encourage the potential customer to give your place a try? It will if iNET Web has anything to do with it.
iNET’s team of web developers, SEO specialists, copywriters, and graphic designers build websites that build businesses. We've helped hundreds of bars, restaurants and food service industry businesses throughout Wisconsin win more customers and become more profitable. We can do the same for you.
First impressions are everything. With more people than ever before using their phones, tablets, and even watches to surf the web and order food, a website that works on mobile devices is essential. iNET Web builds websites that look and function as well on phones and tablets as they do on desktop computers. We can even build you a site with eCommerce capability so your customers can order and pay for their orders online. And speaking of paying for orders, our sister company iNET PC can set you up with a tablet-based POS system to streamline your order taking
Learn more about mobile-responsive development trends across the Googleverse.
Unlike most web development companies and social media agencies, iNET Web is focused on maximizing our clients' profitability. We won't try to sell you on the money pit known as Pay-per-click. We won't waste your budget trying to get you "likes" on social media. Instead, we invest every cent of your marketing budget into strategies that will bring you more business, starting with Search Engine Optimization (SEO). It's part art, part science, and a lot of hard work--and no one does it better than iNET Web.
A look at how iNET Web harnesses the power of SEO
Before we begin work on a website, we get to know our client's business. Let's say you have a steakhouse in Milwaukee. We'll talk with you about what sets your steakhouse apart from the others in Milwaukee and develop a positioning statement for your steakhouse. Then we'll research what prospective customers look for online. One of the tools we use is keyword research. Keywords are the words and phrases people type into search engines when they're looking for something online. Once we know what your prospective customers are searching for, we can work those terms into the content on your site.
Another useful insight we use comes from Google, the search engine virtually everyone now uses. When you do a search for "steakhouse Milwaukee," Google brings up a listing of steakhouses in the Milwaukee area with a map graphic showing where they are. Getting your website to show up on this page is a major coup, and it only happens if you have a great website that's fully optimized for the types of online searches your prospects are making. It also helps to have a Google business page for your restaurant.
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Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.