• Infer likely successful content strategies from tools like Search Console, Google Analytics, SEMRush etc. (SEO Marketer)
  • Communicate content strategies with stakeholders (clients and internal) - get working approvals
  • Develop templates or oversee content development with in house copy team (SEO Specialist)
  • Identify budget-effective work for junior SEO team members and interns (SEO Analyst)
  • Consensus-build with inhouse design, dev and programming to achieve top ranking, lead-generating content (SEO Manager)
  • Report KPIs (typically datastudio dashboards and a home brew rank tracking system) and adjust strategies based on results.


  • You are proven successful in generating results, can speak specifically to KPIs and causal lead increase
  • You are experienced with Google Analytics, Data Studio, and/or Search Console
  • You have excellent communication skills - can build consensus with clients
  • You enjoy strategizing to achieve meaningful results - can demonstrate with data (examples?)
  • You are a strong problem solver with meticulous attention to detail



  • Paid time off
  • Voluntary OT (@time-and-a-half pay)
  • Health insurance
  • Dental insurance
  • HSA option
  • Paid half-hour lunch (8 hours work = 8 hours pay)
  • Corporate sponsored Lifetime Fitness membership
  • Local small-batch coffee on tap
  • Be your own boss
  • Interact with successful business owners
  • A family-first company


As a senior SEO specialist, you will be accountable to content quality at fitness to satisfy high-intent queries from qualified leads. Data sense a must. You're not necessarily a coder but you know how to talk to devs and programmers.  You will be working with ~50 copywriters, digital marketers, graphic designers, videographers, front-end developers, and programmers to fulfill our mission: Improving the Economy One Business at a Time™ with Profit Generating Websites™. Go capitalism! 🦅 🗽 Our team also has server admins and a few onsite technicians who double as in-house IT. See photos of the team. We grew up on a lot of direct-with-proprietor small business relationships back before website marketing was even a thing. Now a full-service marketing agency, we place more radio and podcast ads than anyone in Wisconsin. As our clients continue to grow, we now collaborate with robust and digitally literate in-house teams. The next phase in our growth is all about ownership mindset and culture fit. That means you: a self-starter who loves interacting daily with successful clients and colleagues. You take feedback well and can give it back, candidly and respectfully. Ideal candidates love responsibility and self-management (no babysitting!). That means you want to own the outcomes: you will be expected to troubleshoot, improvise, and often make decisions on your own about overcoming issues - not passing the buck to someone else!