The travel industry is fickle. The success of businesses serving tourists is subject to complex economic factors. Wicked winter weather is the bane of many of Wisconsin’s attractions. An economic downturn like the one in 2008 shutters tourist businesses every year. Don’t even get us started on taxes, globalization and the cost of fuel. Sometimes it seems like there’s nothing but risks in this industry, but it doesn’t have to be that way with a measured, tech-savvy web marketing plan from iNET Web.
According to market research by Trekksoft, almost 40% of all tour and activity bookings are now being made online. Be there to target this web-focused segment of prospective customers with web design and SEO from iNET Creative Genius Marketing.
Web advertising is an agile way to target new niches in your demographic so you expand regardless of economic factors. Targeting new segments insulates your company against some of the industry’s risks and allows you to quickly change your approach. When combined with a traditional advertising campaign like print, radio, or television, changing your focus or narrowing in on a niche is a breeze.
With web design from iNET Web, your branding can be updated swiftly. Instantly post content appealing to a niche in your demographic as soon as you discover it. Ongoing SEO, which accompanies iNET Marketing’s campaigns, can further home-in on your new coveted demographic. Our SEO specialists can analyze the queries of your audience and then optimize your content to reach that group.
A few years ago, no one had heard of AirBNB, Uber, or Lyft. Now, these companies are redefining the travel and tourism industry. Smartphone apps and web exclusives have taken over. If you’re not keeping up with the changes, you’re being left behind.
A modern website designed by iNET will bring your business into the modern age. Our customized websites make it easier for tourists to make reservations online and on the go.
Responsive design is pivotal for traveling companies and attractions. By definition, tourists are on the go. If they’re looking for a mini-golf course on their tablet or smartphone but the page doesn’t adapt to their screen size, they’re gone. Your competitors will enjoy increased traffic, research on their pages and bookings. Responsive design is one of many services iNET Web’s creative geniuses offer Wisconsin tourist companies.
Along with responsive design, search engine optimization is vital for your tourism business, especially hyper-localized SEO. Travelers launch queries for attractions near them or by city name. iNET Web links these wandering prospective customers and their disposable income to your business by optimizing web content for high search engine rankings.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.