For many of life’s uncertainties, insurance has people covered. The insurance industry regularly witnesses a flood of people seeking coverage, looking for care that works with their insurance agency, and searching for more information on certain insurance policies. With so many details to keep track of, it’s no wonder that many insurance companies have taken to the Internet. The most popular insurance websites are clean, secure, easy to find, and easy to navigate. Is yours?
An insurance website template may give you that clean, professional aesthetic you’re seeking, but good luck on everything else. Google doesn’t trust templates and neither do your customers. What your insurance company needs is a mobile-friendly, custom-coded website that performs as well as it looks. iNET’s Milwaukee web designers specialize in those. We understand how websites attract customers, and we know what it takes to help you generate more profit.
Before people do business with you or even interact with your insurance website, they need to be able to find it. Google and other search engines rank websites based on popular branding and relevant keywords. Search engine optimization (SEO) involves using keywords to help a website rank higher in results. When a person types in “life insurance”, Google may provide these suggestions:
The keywords reveal that most people want to know about the cost of insurance first. Our SEO experts take information like this and use it to structure your insurance website. When people are looking for “life insurance cost,” we work to make sure Google views your website as the most relevant result for that search term.
Adding the word “with” reveals that, besides cost, people are also looking for specific features or coverage for long-term illnesses. We emphasize the things that make your insurance company stand out and can help you win for search terms like “life insurance with no waiting period.”
SEO comes down to knowing how people search and what they’re compelled to click on. We don’t use pay-per-click ads because people don’t like them, and they won’t make you money. Even though organic SEO takes longer, the return on investment is worth the wait. If you want people to find and interact with your insurance company website, our SEO writers can help it reach the first page.
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We don’t take websites lightly. If you want to succeed as an insurance company, a custom-coded website is your ticket to the top. iNET’s web developers custom code websites for all types of insurance companies:
iNET has succeeded for hundreds of clients throughout Wisconsin. Check out some of our profit-generating websites for the insurance industry:
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.