Responsibilities

  • Digital marketing
  • Infer likely successful content strategies from tools like Search Console, Google Analytics, SEMRush etc. 
  • Communicate content strategies with stakeholders (clients and internal) - get working approvals
  • Develop templates or oversee content development with in house copy team
  • Identify budget-effective work for junior team members and interns
  • Consensus-build with inhouse design, dev and programming to achieve top ranking, lead-generating content
  • Report KPIs (typically datastudio dashboards and a home brew rank tracking system) and adjust strategies based on results.

Requirements 

  • Note: Senior candidates can speak not just to digital marketing experience but demonstrate causal lead generation
  • You are proven successful in generating results, can speak specifically to KPIs and causal lead increase
  • You are experienced with Google Analytics, Data Studio, and/or Search Console
  • You have excellent communication skills - can build consensus with clients
  • You enjoy strategizing to achieve meaningful results - can demonstrate with data (examples?)
  • You are a strong problem solver with meticulous attention to detail

 

Benefits

  • Paid time off
  • Voluntary OT (@time-and-a-half pay)
  • Health insurance
  • Dental insurance
  • HSA option
  • Paid half-hour lunch (8 hours work = 8 hours pay)
  • Corporate sponsored Lifetime Fitness membership
  • Local small-batch coffee on tap
  • Be your own boss
  • Interact with successful business owners
  • A family-first company

Description

As a senior digital marketer, you will work primarily with the 15 people on the SEO team. For the right candidate we would expand our offerings in PPC or social media, as we certainly have a willing client base in this area. You could essentially be the centerpiece of a new revenue stream for a robust and successful marketing agency whose revenues are primarily generated from ongoing website development centered around SEO. The SEO team is approximately 16 people, most with an SEO specialty, about 1/3rd of which have a specific copywriting/content focus. You would work with ~50 copywriters, digital marketers, graphic designers, videographers, front-end developers, and programmers to fulfill our mission: Improving the Economy One Business at a Time™ with Profit Generating Websites™. Go capitalism! 🦅 🗽 Our team also has server admins and a few onsite technicians who double as in-house IT. See photos of the team. We grew up on a lot of direct-with-proprietor small business relationships back before website marketing was even a thing. Now a full-service marketing agency, we place more radio and podcast ads than anyone in Wisconsin. As our clients continue to grow, we now collaborate with robust and digitally literate in-house teams. The next phase in our growth is all about ownership mindset and culture fit. That means you: a self-starter who loves interacting daily with successful clients and colleagues. You take feedback well and can give it back, candidly and respectfully. Ideal candidates love responsibility and self-management (no babysitting!). That means you want to own the outcomes: you will be expected to troubleshoot, improvise, and often make decisions on your own about overcoming issues - not passing the buck to someone else!